Master the execution of your development plan.
Activating Your Fortune helps developers, homebuilders, and land professionals move from planning to execution with a practical framework for managing project financing, coordination, and risk.
About the Book
“You have a plan, but will it thrive in action?”
Activating Your Fortune is the second book in the Land to Lots™ Trilogy. It focuses on the point where planning becomes execution and where even strong development finance strategies can unravel without the right structure, coordination, and accountability.
Carter Froelich shows how The Launch Sequence® and the Project Financing Checklist™ help developers carry their plan forward through entitlement, financing, consultant coordination, and public agency negotiation.
What Readers Will Learn
This book is built for development teams moving from planning into implementation. It provides practical guidance for coordinating schedules, tasks, responsibilities, entitlements, and financing decisions before avoidable issues become expensive project delays.
Cultivate an individualized Project Financing Checklist™ that helps organize critical details, responsibilities, and decision points before they are missed.
Align schedules, consultants, tasks, and responsibilities so the project team can move through entitlement and financing with greater discipline.
Clarify critical entitlement and financing issues early to help prevent costly renegotiations with public agencies later in the process.
As the second installment in The Launch Sequence®, Activating Your Fortune serves as a practical companion for one of the most important stages in the journey from land to lots: implementation.
Carter Froelich is the Founder and Managing Principal of Launch Development Finance Advisors. With more than 40 years of experience in real estate development, he has been formulating and implementing land-secured financing solutions for master-planned communities and residential development projects across the country.
Through Land to Lots™, Carter shares a practical framework for approaching infrastructure finance with greater clarity, discipline, and strategic intent.
Browse Carter's Publications