The Company. Our core Values. Our Beliefs.


Launch is a transaction based real estate consulting firm that specializes in the financing of public infrastructure that serves our clients development projects. We are the one stop shop to take the financing of public infrastructure from the planning stage until the receipt of the last reimbursement request.


Launch’s sole purpose is to assist the private sector finance public improvements; reduce improvement costs and to mitigate development risks. All of Launch’s professional services and Unique Processes are designed to achieve these goals for our clients.


In a world full of complexity, we believe that it’s necessary to boil down complex transactions and financing strategies to easily understood concepts. Our mantra is to “Keep it Simple”.

We’ve Got The Tools

Having worked on hundreds of development projects over the years, we’ve developed a number of proprietary processes, strategies, agreements, systems and financial models to assist our clients improve the profitability of their projects. See our Unique Processes section for more information.


We’ve been in business since 1994 and have assisted our clients in the entitlement and/or financing of over 1,000 development projects ranging in size from 6 to 54,000 acres from California to Florida . Launch professionals have been involved directly or indirectly in the establishment of over 575 special taxing districts and the issuance of over $9.76 billion in bonds.


There are 7 days in a week and 24 hours in a day; all of which are available for Launch team members to assist our clients achieve their goals.


The Following Individuals Provide the Firm with Leadership and Operational Direction.

Carter Froelich

Managing Principal – Launch

Carter is the Managing Principal of Launch Development Finance Advisors. Prior to the founding of Launch, Carter was the Managing Principal of the southwest and mountain regions of Development Planning & Financing Group, Inc. (“DPFG”). Prior to  DPFG, Carter was a Manager in the real estate consulting department of the national accounting firm of Kenneth Leventhal & Company in both the Phoenix, Arizona and Newport Beach, California offices. Carter is a Certified Public Accountant in both California and Arizona, as well as a former State Certified Real Estate Appraiser in the state of Arizona. Carter holds a master’s degree in Real Estate Development from the University of Southern California and a Bachelor’s degree in Business Economics from the University of California, Santa Barbara.

Carter has over thirty-six years of experience in the real estate industry with thirty of those years focused in real estate consulting. Carter’s area of specialty is in the formulation and implementation of land secured financings for large scale developments and the formulation of development strategies for large scale master planned communities.

Carter served as a member of the City of Phoenix’s Camelback Village Planning Committee. Carter is a full member of the Urban Land Institute, Valley Partnership, the Central Arizona Home Builder’s Association, the Southern Arizona Home Builder’s Association as well as the Building Contractors Association of Southwestern Idaho. Carter was the author of the 2008 and 2016 National Association of Home Builder’s Impact Fee Handbook.

Greg Vogel

Founder and CEO – Land Advisors Organization

Since founding the company in 1987, Mr. Vogel has applied his unique knowledge in the areas of land economics, land use and market trends to become a trusted advisor and broker to a broad spectrum of clients including financial institutions, investors, homebuilders and master planned community developers.

As Chief Executive Officer of the Land Advisors Organization, Mr. Vogel has led the expansion of the company into 22 markets across the United States. Over the past 25 years he has been involved in hundreds of transactions including several of the highest valued land transactions in the country. He has developed an extreme level of expertise in large scale community development and the representation of large land owners in unique structured transactions.

Mr. Vogel received his B.S. in Real Estate from Arizona State University in 1985. He is a past Trustee and Governor for the Urban Land Institute (ULI), the past Chair of the ULI Community Development Council (BlueFlight) and currently sits on the ULI Foundation Board of Directors. Mr. Vogel focuses his philanthropic and civic involvement on the Arizona State University Foundation (Trustee, Board member and Operations Committee member) and Arizona State University’s Masters of Real Estate Development Advisory Board (Co-Chairman).


(480) 483-8100

4900 N. Scottsdale Road
Suite 3000
Scottsdale, AZ 85251

R. Jeffrey Spindler

Founding Principal and Chief Executive Officer – Land Advisors Organization – California Division

As a Founding Principal and Chief Executive Officer of Land Advisors California, Jeff is responsible for creating and communicating the organization’s vision, strategy, and overall direction. Along with providing leadership to the firm, Jeff is a dominant real estate expert in West Riverside County, bringing his extensive market knowledge and strong relationships to the firm’s clientele. He’s played an integral role in the sale of more than 130,000 residential units for consideration exceeding $5 billion.

Jeff has an extensive 40+-year history in the real estate industry. In 1997, Jeff established Park Place Partners, Inc., along with Co-founding Principals, Brian Carricaburu and Terry Ruckle. In March 2009, Park Place Partners, Inc., California’s largest residential land brokerage and advisory firm, merged platforms with Land Advisors Organization, based in Scottsdale, Arizona and created the California Division of Land Advisors Organization. The combined platform is the only national brokerage and advisory network dedicated to the residential land development industry with offices located across the United States.

Prior to establishing Land Advisors, Jeff began his career at Grubb & Ellis, where he enjoyed an acclaimed 17-year tenure and ranked amongst the top 10% producers. While at Grubb & Ellis, Jeff was involved in over 200 transactions totaling more than $275 million in consideration. He opened Grubb & Ellis’ Inland Empire office and later took a leadership role in the firm’s Newport Beach office where he specialized in the sale of residential subdivisions.

Jeff is a licensed California real estate broker, and earned his bachelor’s degree in Business Administration from California State University, Long Beach.

Mike Schwab

Principal and Designated Broker – Land Advisors Organization

Mike Schwab has been with Land Advisors Organization since 1989, offering clients 30-plus years of experience as a licensed agent and broker in Arizona. Clients benefit from his wealth of market knowledge in both the listing and sale of planned communities, residential land & lots, commercial land, industrial land, investment land and agricultural land.

Specializing in the western metropolitan Phoenix communities, Mike maintains relationships in multiple jurisdictions and is uniquely qualified to assist his clients with market intelligence, land economics, property due diligence and entitlements.

Mike is a member of the Home Builders Association of Central Arizona and Western Maricopa Coalition (a public-private partnership of the 15 communities, the business community, and the educational sector in the West Valley). He is past president and board member of the Hon Kachina Council, and was a trustee with St. Luke’s Health Initiatives.

Mike received his Bachelor of Science in Real Estate with a minor in Finance from Arizona State University in 1987


(480) 874-4330

4900 N. Scottsdale Road
Suite 3000
Scottsdale, AZ 85251

Tony Eaton

President of Land Advisors Organization – California Division

Tony brings decades of leadership, real estate brokerage, and finance experience to his role as President of Land Advisors Organization – California Division. He began his career in land brokerage in 2007 and has since been directly responsible for the purchase and sale of more than 9,000 residential lots with total consideration exceeding $750 million. Tony’s primary expertise is in the sale of master planned communities in California, but he has also participated in the sales of residential and commercial land in Nevada, Arizona, Washington, Oregon, Utah, Colorado, Idaho, Texas, Florida, Georgia, and North Carolina.

Prior to joining Land Advisors, Tony was the Vice President – Land Disposition for The Lewis Group of Companies, one of the nation’s premier developers of master planned communities with 10,500 acres and approximately 42,000 residential lots in California and Nevada. Tony began his career in real estate when he was appointed Chief Financial Officer of O’Donnell/Atkins, California’s largest land brokerage firm at the time. Tony previously held positions of increasing responsibility from financial analyst to controller and eventually Chief Financial Officer of various publicly traded and private firms.

Tony graduated from the United States Naval Academy at Annapolis with a Bachelor of Science degree and received a commission in the United States Marine Corps in 1988. During his service, Tony spent five years at Marine Corps Air Station El Toro in an F/A-18 squadron where he accumulated more than 1,000 hours of flight time in the Hornet. After leaving active duty, Tony returned to school and earned a Master of Business Administration degree from Columbia Business School in New York City where he was a member of the prestigious Beta Gamma Sigma Honor Society. Tony is a licensed California real estate

Brian Rosener

President – Land Advisors Organization

Brian is the President of the Land Advisors Organization.  Since joining the Company in 1999, Brian has played a vital role in the creation and implementation of the Company’s vision and associated growth strategies.

As President, Brian is responsible for the day-to-day operations of the Company across the entire country.  From strategic direction, office identification, infrastructure, financial management, compliance, process improvement, and talent acquisition/management, Brian’s deep operational knowledge and team-building skills have helped Land Advisors remain at the forefront of the land brokerage industry.

Prior to joining the Land Advisors, Brian was a Senior Manager with the global management consulting firm Accenture.  In that role, Brian was responsible for improving the technology, business processes, and human capital elements of Fortune 500 companies across the country.  He has used these skills and his experiences to help a rapidly growing Land Advisors Organization leverage the best practices employed by leading companies in a variety of industries.

Brian has an MBA with concentrations in Marketing and Finance from the University of Arizona, and a Bachelor of Science degree with a concentration in Operations Management from Arizona State University.


(480) 874-4329

Katie Spitznagel

Chief Operating Officer – California Division

Katie brings more than 10 years’ experience in the real estate industry to her role as Chief Operating Officer for the California Division. She is responsible for designing and implementing business operations, overseeing finances, and managing marketing and branding efforts. Katie excels at executing strategies and vision with a strong focus on details.
Since joining Land Advisors 2011, Katie has played several roles for the firm including Director of Marketing, Director of Operations, and currently Chief Operating Officer. Additionally, she assisted in the startup of Land Advisors’ additional business lines: Landmark Capital Advisors, Market InSite Real Estate Advisors and QTative.
Prior to joining Land Advisors, Katie spent three years as a Marketing Coordinator for Strategic Land Advisors, where she was responsible for providing strategic and creative marketing direction for a land brokerage firm targeting Northern and Southern California markets. She also spent a year at Developers Research focusing on graphic delineation of maps.
Katie holds a bachelor’s degree in Criminal Justice from California State University, Fullerton. She is a member of the Land Advisors California Board of Directors and a licensed California Real Estate Broker.

Ethan Granger

Chief Technology Officer

After joining the Land Advisors Organization in 1996, Ethan began developing a custom geographic information system focused on modeling the complex variables that drive land parcel purchasing decisions. This system helped transform the Land Advisors Organization from a small regional land brokerage firm to one with national presence. This growth has, in turn, led to an extremely sophisticated geographic database of land parcels around the country enabling the Land Advisors the ability to offer brokerage consulting in nearly any market.

Ethan’s ultimate accomplishment was to put this system into the hands of non-technical sales agents by creating an easy to use interface. Additionally, Ethan built a department to support the agents in efficiently creating custom map products for real estate transactions and clients. The Land Advisors’ IT department is continually recognized as utilizing the latest mapping technology and sets a high standard for the practical application of GIS.

Ethan still remains deeply involved in the IT operations helping to craft creative solutions, manage integration of emerging technologies and to ultimately steer the technological direction of the company. He enjoys working with the other Land Advisors sales agents to enhance their deal-making ability through geographic analysis and identify new opportunities where technology can play a vital role.

Ethan earned a Bachelor of Science degree in Geography and a Bachelor of Arts degree in Environmental Studies with an emphasis on Planning from Binghamton University. He pursued a Masters in Geography from Arizona State University. Ethan also holds a real estate license in the State of Arizona since 2003.


(480) 483-8100

Michael Zarola

Managing Director – Land Advisors Capital

Michael Zarola joined Land Advisors Capital in April 2020, serving as the company’s President/Managing Director with ultimate responsibility of leading the Land Advisors Capital team. Michael has held leadership positions in business development, origination, asset management and disposition for residential land and housing advisory firms spanning over his 20+ year career in the real estate sector. His experience has been focused in several of the top homebuilding markets including; Arizona, California, Colorado, Florida, Nevada, Texas, Utah and Washington. Throughout his career, Michael has successfully drawn upon his analytical, problem solving, financial modeling and interpersonal skills to negotiate workouts between parties on complex projects and distressed assets to achieve optimal return on investments.

Previously, Michael served as Senior Vice President at The Resmark Companies, advisor to the California State Teachers (CalSTRS) pension fund, where he personally opened up new markets and established a presence on behalf of the company in Arizona, Colorado, Nevada, Texas and Utah and Washington. Prior thereto, he was a Vice President for Lowe Enterprises Residential Advisors and its predecessor company TriPacific Capital Advisors, an exclusive advisor to Los Angeles County Employment Retirement Association (LACERA) pension fund at the time. On behalf of Lowe and TriPacific, Michael originated and managed assets in Arizona, California, Colorado, Florida, Nevada and Texas.

Michael earned a Bachelor of Arts in Political Science from San Diego State University.


(512) 327-3010

Pam Giss

Principal – Launch Development Finance Advisors

Pam Giss structures and negotiates complex land secured public finance projects for real estate developments in the Southwest and Midwest regions of the United States. Pam is a licensed Missouri attorney practicing almost two decades for a large regional St. Louis-based law firm in its real estate development and public finance departments.  For a decade, she assisted land developers, big box chains, national retailers and sports teams with land acquisitions, leases and public finance.  In 2005, Pam moved to Shanghai, China to manage the firm’s Asia operations and spent the decade following assisting US companies expand their Asian presence.

Upon returning to the States, she joined Launch Development Finance Advisors in its Scottsdale Office.  Pam assists land developers and builders in Arizona, New Mexico, Utah, Idaho, Nevada, Missouri and Oklahoma in developing plans to finance real estate development projects, including master-planned communities, mixed-used developments and commercial and entertainment venues.  Pam has an intimate knowledge of district finance, tax increment financing, tax abatement, state grants and government buy-lease back statutes throughout the Southwest/Midwest regions.

Kent Rock

Senior Manager – Launch Development Finance Advisors

Kent Rock is a Senior Manager with Launch Development Finance Advisors.  He retired from the City of Boise in 2012 having served there since 1981. In 1984, Kent was appointed City Treasurer, a position that he held until his retirement. Previously, Kent worked in the planning and development and banking sectors. Since leaving the City Kent has worked in the development financial consulting sector, first for Development Planning and Financing Group and since 2018 for Launch Development Finance Advisors.

As City Treasurer, Kent oversaw the City’s banking, investment, debt management, collections, purchasing and risk management activities.  He was a member of the City’s Deferred Compensation Administrative Board and was the first Chairman of the Employee Health Care Trust.

He has served as president and on the boards of directors for the Idaho City Clerks, Treasurers and Finance Officers’ Association, Idaho Public Risk Managers Association and the Association of Public Treasurers of the US and Canada.  He chaired the Committee on Cash Management and Investment Practices for Government Finance Officers Association of the United States and Canada and was a member of their Advisory Committee to the US Treasury on Arbitrage.   He chaired the Investment Policy and Debt Policy Certification Committees of the Association of Public Treasurers.  He also served on the Idaho State Treasurer’s Investment Policy Advisory Committee.

Kent has been certified by the Association of Public Treasurers as Certified Finance Administrator and as a Certified Public Investment Manager and has received their Dr. Jackson R.E. Phillips Award for Outstanding Leadership and Contributions to the Management of Public Funds.  The Idaho City Clerks, Treasurers and Finance Officers Association has also recognized him with the Dr. James B. Weatherby Service Award for outstanding service to that Association.  He has also received certification as a public investment officer from the Government Finance Officers Association.

Kent attended the University of Idaho and has a BA in Business Management from Brigham Young University—Hawaii Campus.

Steven Saules

Senior Manager – Launch Development Finance Group – Texas

Steven Saules first fell in love with real estate as a teenager in Michigan watching local developers transform his town into streets, homes, parks, plazas, and new stores. His passion for supporting the development and home-builder community has grown since 2001 when he was licensed-in as the fifth youngest real estate agent in Michigan. Steven is currently a Senior Manager for Launch – Development Finance Group (Texas). He supports the development community through hand-crafted infrastructure financings designed to reduce costs, mitigate risk, and accelerate cash-flow into his client’s pro-formas. Steven has collaborated on nearly 200 developments pertaining to fiscal impacts and market feasibility of new construction; review and programming of development impact fees (including raw water rights in Colorado); and financial planning of land-secured public financing mechanisms. Steven graduated from the University of Denver in 2011 with a Masters in Real Estate Finance and Construction Management with honors.


Partial List of Clients

LKY Development
Argent Management
Brookfield Residential
Castle Rock Development
Catellus Development
Central Arizona Home Builders Association
Century Communities
Community Southwest
DMB Partners
DR Horton
El Dorado Holdings
Harvard Investments
Hines Development
Howard Hughes Corporation
KB Home
M3 Companies
McWhinney Development
Meritage Homes Corporation
Metro Denver Home Builders Association
Middle Tennessee Home Builders Association
National Association of Home Builders
Newhall Land & Farming
Newland Communities
Olympia Companies
Pardee Homes
Pulte Group
Rancho Sahuarita
Riverside BIA
Shea Homes
Southern Arizona Home Builders Association
Southwest Value Partners
Stratford Companies
SunBelt Holdings
SunCal Development
Taurus Holdings
Taylor Morrison
Toll Brothers
Walton Holdings